Sony’s PS5 Greets Londoners In Lockdown

A closer look into Sony’s PS5 marketing strategy as it delights Londoners weeks before Black Friday

Photo by Sean Stone on Unsplash

Sony has been teasing its fans about the launch of its PS5 console for a while and finally, just weeks before BlackFriday, the PS5 is here. The product launched on 12 November 2020 in the US and then followed in other parts of the world by 19 November 2020.